Bill Pullman returns as POTUS in Bud Independence Day ad

Actor reprises his role from the big screen blockbuster, putting a COVID-era spin on film's famous speech

Published On
Jun 30, 2021

Editor's Pick

Budweiser's new July 4th campaign, “Go Fourth, America,” launched today, featuring a nostalgic appearance from Bill Pullman reprising his 1996 role as President Thomas J. Whitmore in the movie "Independence Day." Behind a crest-emblazoned podium, Pullman reminds folks across the nation that no matter your zip code or accent, we are all Americans, joined in the fight against the coronavirus.

The spot, created out of VaynerMedia, celebrates the United States with a COVID-era spin on the film’s climactic presidential address, as Pullman calls on Americans to celebrate the national holiday like never before.

“Whether you drive a pickup or a hybrid, you live in the heartland or on the coast, whether you pronounce it America or ‘Murica, we are all Americans," declares a patriotic Pullman. "Seldom on the same page, but reading from the same book." Tucker Gates directed the ad out of Independent Media.

Along with the patriotic “Go Fourth, America” spot, Budweiser is also encouraging Americans to celebrate the progress they’ve made against the pandemic—and do it with a beer in hand. To help pay for the party, Budweiser parent company Anheuser-Busch InBev is launching a special holiday promotion, letting Americans enjoy a “round" on the beer company.

Adults can log on to starting July 2 and submit a photo of themselves enjoying a brew wherever they like it best—whether it's the bar, backyard, or beach—to redeem a $5 digital gift card. The offer runs through July 5. 

The giveaways don’t stop there. Budweiser is offering customers $10,000 through social media to cover all of their backyard barbeque needs. To enter, reply to any Budweiser post on Facebook, Twitter, or Instagram using the tags #GoFourthAmerica and #Sweepstakes and their Venmo handle, and follow @BudweiserUSA between July 1 and July 2 at 12 p.m. ET. 

The campaign comes in tandem with a donation from Budweiser to Direct Relief, an organization that sponsors vaccine distribution and COVID awareness around the globe.



Jun 30, 2021
Client :
Agency :
Director :
Tucker Gates
Production Company :
Independent Media
U.S. Chief Marketing Officer :
Marcel Marcondes
Group Vice President Marketing Budweiser & Value :
Daniel Blake
Budweiser Brand Lead :
Marisa Siegel
Senior Brand Manager :
Veronica Sperry
Digital Brand Manager :
Head of Music & Entertainment :
Shana Barry
Senior Director Marketing Communications :
Lacey Clifford
Director Marketing Communications :
Eddie Moye
Media Lead :
Scott Decker
Digital Media Lead :
Bryan Froimowitz
Chief Executive Officer :
Gary Vaynerchuk
Chief Creative Officer :
Rob Lenois
Chief Strategy Officer :
Wanda Pogue
Nick Miaritis
Creative Director :
Brian Steele
Associate Creative Director/ Art :

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