CBS will lean on the tried and true in the fall with new versions of “CSI,” “FBI” and “NCIS” as it looks to drive viewership with shows that already have a built-in audience.
The Eye network will add “NCIS: Hawaii,” starring Vanessa Lachey; “CSI: Vegas,” a sequel to the original show; and “FBI: International,” which follows the FBI’s International Fly team, to its fall lineup.
CBS' move to double-down on these franchises comes as attention is shifting to streaming platforms, including its own Paramount+. By adding shows that are familiar to both consumers and advertisers, the hope is to keep loyalists tuning in to linear TV in some fashion.
“Next season, we aim to repeat that success with bold, strategic scheduling moves designed to strengthen nights and maximize flow across the week. We’re expanding three of our biggest, globally popular franchises, returning 22 fan favorites while nurturing our newer rising hits, and adding a host of year-round original programming that will appeal to viewers and advertisers alike,” Kelly Kahl, president, CBS Entertainment, said in a statement.