When not overseeing global marketing for Patrón, Adrian Parker for the last several months has tackled marketing industry issues including boosting diversity and reimagining how companies can appeal to Gen Z workers. Now he is leaving the tequila brand behind to pursue those passions full time by launching an advisory consultancy.
Parker, who recently announced his exit as global marketing VP for Patron on LinkedIn, confirmed his future plans today in an interview with Ad Age. He leaves the Bacardi-owned brand after a more than a seven-year run that started when he was VP of digital marketing for the brand.
Parker joins a growing list of high-level marketing execs that are exiting top jobs after spending months dealing with industry upheaval caused by the pandemic. Burnout has been raised as one potential cause for the turnover, but Parker says that is not the main reason he is getting out. Still, he concedes that the pandemic has reset his life priorities.
“It is the right time to let someone else lead the brand for the future of Bacardi,” he says. “It’s less burnout, more about, I had done it and been a part of the brand and knew I had to do something new. But probably the piece that got accelerated by the pandemic was this realization that time is limited, and time is valuable. And so instead of going into another role, it felt right to take the time to take the time to pursue something that was personally important to me.”