Carla Hassan is cashing out of one bank and joining another. The marketing veteran was named chief marketing officer of JPMorgan Chase today, following a nearly-one year stint as CMO at Citi, one of Chase’s top financial rivals. She will be based in Chase’s New York office beginning in October.
Hassan has had a long history in marketing—she was appointed the top marketer at Citi last September after joining the bank two years prior as chief brand officer. At Citi, Hassan was tasked with merging branding and marketing into one unit. She also focused on building the brand’s diversity when it comes to hiring and promoting equity. Before Citi, Hassan worked as CMO at Toys R Us, leading one of the brand’s final large-scale marketing pushes before its bankruptcy, and also held marketing roles at PepsiCo.