Oct 30, 2020
12:13 PM EDT
BLM led skin tones got darker in beauty brand posts—briefly
Skin tones shown in social media posts from beauty brands got much darker this summer in response to Black Lives Matter protests, but have trended lighter ever since, according to a report from EyeCue, a firm that uses artificial intelligence, machine learning and image recognition technology to analyze social media images.
Images with the darkest skin tones rose 122% in brand beauty posts from May to June, but have been trending downward each month since then, according to EyeCue. Even so, such images were still 21% more common in October than May. Posts of the two medium shades on the six-level Fitzpatrick scale used by EyeCue have held up better over recent months, while posts with the lightest skin tones have steadily risen after a steep drop in June.
Rihanna’s Fenty Beauty and vegan and cruelty-free beauty brand The Lip Bar had the most diverse representation, according to EyeCue’s The State of Visual Diversity and Inclusion in the Beauty Industry report. Generally, beauty brands portray as many light skin tone portraits as medium and dark skin tone portraits combined, the firm finds.
Eyecue Founder Carolina Banales says the firm has been tracking diversity portrayal by major beauty brands since 2017. But with Black Lives Matter protests, she says, “We knew it was time to analyze the social media data to understand the true state of visual diversity.”
Oct 23, 2020
3:11 PM EDT
DoorDash announces a voting campaign with first-time voter Bubba Wallace
DoorDash and NASCAR driver Bubba Wallace are promoting #DashToThePolls, a campaign meant to teach people, especially younger voters, about voting resources. Wallace, in a conversation on his Instagram with Crystal Carson, a VP from the non-profit When We All Vote, admitted he hasn’t voted in the past. The 27-year-old said he plans to do so this year. “Early voting is for me,” Wallace said during the nearly 30-minute conversation.
DoorDash also announced a “VOTE” and “#DashToThePolls” paint scheme will be shown on the No. 43 DoorDash Chevrolet Camaro ZL1 1LE Wallace is set to race at Martinsville Speedway on Nov. 1, two days before Election Day. DoorDash plans to serve meals to poll workers and others in cities including Miami, Lansing, Milwaukee, Phoenix, Raleigh and Charlotte, and will waive delivery fees on orders of $15 or more with the promo code “VOTE” on Nov. 3.
In a separate promotion, Coca-Cola this week began hosting Together We Must: A Conversation, a series of six virtual dinners with discussions around social justice topics including unconscious bias, belonging, inclusive culture, understanding race and allyship with speakers including Bernice King. Wallace, along with Roderick Townsend, a track and field Paralympian, will be featured in the Oct. 27 discussion on inclusive culture.